Typefaces in Use

Optima and Futura are "just my type". These names are those of the two different typefaces that I have chosen for my compositions of project one. For a little bit of background, the first project of typography is centered around text within a famous novel that was assigned to each group. Earthly Powers by Anthony Burgess is my novel to work with. I must incorporate the title, author, date of publication, chapter number and first paragraph into each composition. To add more information about the type I chose, both had to be invented within the time period of our novel, which in my case was 1980. First, I will show you ways Optima is used in the real world and next will be Futura.

Men's T-Shirt: the creator of this shirt was pretty clever using Optima type to form the face of Optimus Prime from Transformers. 

Design Book: this accordion style layout you are seeing is actually about the inventor of Optima, Hermann Zapf, and uses Optima to show his famous work. 

Handcrafted Ornament: this creation is using the the letter K from Optima typeface to personalize the tree ornament whether it's the beginning of a last name of whatever the case. 

Restaurant Window: the design team of this building used Optima to represent their "take out" option to the public for their food menu. 

Election Website: even though I dislike the subject of this web page, it strongly represents Optima, as well as my other font Futura and a couple others. McCain actually used Optima for all signage such as yard signs during the race period.

 Home Improvement Store: the well known IKEA uses Futura type in outside signage of their stores world wide like this out of the country location.

 Performance Watch: the packaging and the front portion of this watch uses Futura to represent the name of to its consumers.

 School Building: even the buildings from 1980's used this legendary typeface, Futura, to highlight names of public schools all around the world.

Wine Bottles: alcoholic beverage companies even take advantage of Futura within their branding of wine from Milan to emphasize the specific names.
 

 Computer Building: the very successful HP company uses Futura type on their signage outside of their locations where consumers can not only see it outside, but then cleverly buy the font inside.